Small business

For the 3.2 million small businesses in Australia, accountability can mean whether, as the business owner, you’re taking a holiday or borrowing from the mortgage to cashflow next month’s expenses.

Often small customers are underserved, underappreciated by vendors, and overwhelmed with working in the business rather than managing it.

Discovering what’s important to your small customers, and not just in regard to your product can deliver sales where your competitors are not looking.